Account Manager, Paid Search

8104 - Account Manager, Paid Search 

Role Summary and Impact 

T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. 

As a Paid Search Account Manager, you will own the day-to-day execution of all elements of paid search activity, leveraging strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimization, and analysis. You will manage and mentor team members, overseeing their work and their development to successfully execute client deliverables and exceed client expectations. You will act as a key point of contact for colleagues supporting campaign delivery, proactively seeking both tactical and strategic optimization opportunities, contributing to campaign strategy and translating it into effective delivery. 

Key Responsibilities 

Line Management:  

• Manage one or several team members, overseeing their work and development to successfully execute client deliverables. Provide coaching and support, ensuring workloads are effectively managed. 

Campaign Management: 

• Effectively manage your and your team’s designated search accounts, ensuring ongoing and timely optimization and proactively identifying tactical and strategic opportunities and forecasting. 

• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide team members on effective execution. 

• Ensure adherence to Paid Search channel best practices for clients and contribute to the development of search best practice. 

Client & Partner Management: 

• Develop strong relationships with colleagues supporting campaign delivery, your client, and key suppliers, leading team communications and building rapport to become a trusted advisor. 
• Demonstrate strong knowledge of the client sector/industry, identifying strategic issues and raising questions to help stakeholders explore and understand their wider business challenges. 

People Development: 

• Act as a motivational manager, leading by example while encouraging and coaching team members, providing feedback and recognition for a job well done. 

• Delegate and manage workloads across team members, whilst supporting and educating planning teams on the benefits and purpose of paid search. 
• Assist with the recruitment process for the immediate and wider team when required, attending interviews and acting as an ambassador for the team. 

Operational Excellence: 

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations. 

• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future. 

• Contributes to the development of strategic revenue and services opportunities. 

Skills and Experience 

• Paid Search Expertise: Proven experience in Paid Search, with current certifications (Google and Microsoft Ads). Excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of strategic/tactical application of Paid Search. 

• Leadership & Innovation: Leads and promotes continuous innovation, and test & learn opportunities for the team and clients. Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement. 

• Analytical & Strategic: Strong analytical skills with an aptitude for handling data. Ability to devise campaign strategy and translate it into campaign delivery. 

• People Management: Proven experience managing individuals, overseeing their work and development, and motivating team members. 

• Client & Partner Management: Strong relationship-building skills with clients, colleagues supporting campaign delivery, and key suppliers; ability to foster good working relationships across client teams. 

• Communication: Excellent communication skills, both verbal and written, with the ability to communicate effectively with people from diverse backgrounds, cultures, and countries. 

• Mindset: Passionate about Paid Search, leading by example, and driving continuous improvement. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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