The Senior Consultant, Digital Marketing will execute digital marketing campaigns, optimize performance, and support social selling strategies using Salesforce Marketing Cloud and LinkedIn.
Who Are We?Marketing1We are looking for a Digital Marketing Consultant to join our Marketing team in our London offices.
At Travelers, the Digital Marketing team is responsible for raising relevant awareness with target audiences, deepening engagement with valuable content and increasing preference and demand for Travelers products and services using an appropriate mix of platforms.
You will be responsible for executing marketing campaigns and social selling programmes to implement the team's strategies which align to business objectives.
As the Digital Marketing Consultant, you will specialise in:
• Managing websites – including traffic and performance optimisation, content maintenance and UX improvements
• Paid media and audience development to drive the most effective and efficient campaign performance.
• Email marketing, including data and list management, segmentation, promotional messaging execution, template setup and adjustment, behavioural rules, and campaign setup and delivery within Salesforce Marketing Cloud.
• Using social selling to help execute coaching programmes and enable the field sales organisation to build and strengthen relationships through LinkedIn and the company's social sharing programme.
Travelers Europe currently offers flexibility to employees who wish to work on a hybrid basis in accordance with our Hybrid Work Arrangements Policy. This entails full time employees working three days a week in the office and two days at home (or pro rata for part-time employees). This policy may be changed at the Company’s discretion.What Will You Do?
Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Job Category
Target Openings
What Is the Opportunity?
At Travelers, the Digital Marketing team is responsible for raising relevant awareness with target audiences, deepening engagement with valuable content and increasing preference and demand for Travelers products and services using an appropriate mix of platforms.
You will be responsible for executing marketing campaigns and social selling programmes to implement the team's strategies which align to business objectives.
As the Digital Marketing Consultant, you will specialise in:
• Managing websites – including traffic and performance optimisation, content maintenance and UX improvements
• Paid media and audience development to drive the most effective and efficient campaign performance.
• Email marketing, including data and list management, segmentation, promotional messaging execution, template setup and adjustment, behavioural rules, and campaign setup and delivery within Salesforce Marketing Cloud.
• Using social selling to help execute coaching programmes and enable the field sales organisation to build and strengthen relationships through LinkedIn and the company's social sharing programme.
Travelers Europe currently offers flexibility to employees who wish to work on a hybrid basis in accordance with our Hybrid Work Arrangements Policy. This entails full time employees working three days a week in the office and two days at home (or pro rata for part-time employees). This policy may be changed at the Company’s discretion.What Will You Do?
- Be the primary point of contact between the UK and US Enterprise team for web maintenance, SEO and strategic development.
- Execute digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase preference and demand for Travelers using digital platforms.
- Develop an understanding of key performance indicators (KPIs) and other performance measurement methods to support optimisation strategies and tests, drive efficient results, and enhance engagement, acquisition, and retention in support of the marketing strategy and business objectives.
- Deploy digital marketing and paid advertising campaigns and social selling field activation programmes using in-house and vendor-supplied tools, including trafficking, tracking, approvals, and testing prior to launching.
- For paid media and audience specialists, research daily and weekly media performance to recommend media optimisation strategies and tests, including content, targeting, and channel mix to drive efficient campaign results in support of the content marketing strategy and business objectives.
- For email marketing specialists, research daily and weekly email performance and recommend strategies and specific tests around topic flow and calendar/frequency, targeting/segmentation, personalisation, and Salesforce Marketing Cloud journeys to drive efficient campaign results in support of the overall email marketing strategy.
- For social selling specialists, support the execution of comprehensive coaching programmes, including live training for Field Sales on LinkedIn Sales Navigator and social sharing tools, integration with the Field Marketing team’s Salesforce and Seismic activation efforts, and partnerships with other teams (e.g., Communications and Talent Acquisition) on their social media initiatives.
- Leverage marketing technology tools to execute campaigns (e.g., Salesforce Marketing Cloud, LiveRamp, etc.) while serving as a secondary point-of-contact for external vendors (agencies, marketing technology vendors, etc.).
- Participate in departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company.
- Perform other duties as assigned.
- For email marketing specialists, prior experience with Salesforce Marketing Cloud.
- For social selling specialists, prior experience with LinkedIn Sales Navigator.
- A reliable and collaborative individual who can work effectively and positively with both internal departments and cross-functional teams.
- Experience reporting on campaign results and working with both analytical and creative teams.
- Experience working with marketing technology and data.
- Strong verbal and written communication skills.
- Experience managing paid media activity
- Excellent time and project management skills.
- Bachelor's degree or equivalent experience.
- Digital Marketing Experience, preferably in the relevant area of specialisation.
What Is in It for You?
- Private Medical Insurance: On commencement of employment, you are eligible for single cover provided by Travelers, with the option to add cover for your dependents, at your expense through payroll deduction.
- Retirement: Travelers will make a core contribution of a percentage of salary to your Pension Plan. Additionally, if you decide to contribute to the plan, you will receive an increased company contribution.
- Holiday Entitlement: Start your career at Travelers with a minimum of 25 days holiday entitlement annually, plus the opportunity to purchase additional days to allow for up to a total of 35 holidays per year.
- Wellness Programme: The Travelers wellness programme is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health programme provides access to free professional counseling services and other resources that support your daily life needs.
- Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards programme that enables you to give back to the charity of your choice.
Employment Practices
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.
Top Skills
Linkedin Sales Navigator
Liveramp
Salesforce Marketing Cloud
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