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What You Will Do
The Product Marketing Specialist leads strategic marketing programs for Building Automation Controls EMEA. You will provide the marketing expertise to develop and implement coordinated marketing plans, expand channels and customer influence, drive comprehensive launch efforts, and build strong and effective digital and traditional marketing strategies. This is a metrics driven role that will maximize program return-on-investment by managing to measurable marketing performance benchmarks and KPIs.
How you will do it
As Product Marketing Specialist, you’ll be the voice of the customer and the champion of our building automation portfolio. You’ll work cross-functionally with product development, sales, and engineering to position our solutions, launch new products, and create go-to-market strategies that resonate with facility managers, system integrators, and enterprise clients.
Key Responsibilities
- Develop annual product marketing plan
- Lead marketing efforts for global product launch programs, campaigns and events
- Develop and execute go-to-market strategies for new and existing building automation products
- Partner with regional marketing team members to identify audience and channel marketing requirements and effectively implement marketing campaigns
- Research and maintain database of competitive marketing programs globally.
- Analyze market research and industry reports and monitor industry trends, opportunities, and customer needs
- Create compelling product messaging, value propositions, and sales enablement tools
- Collaborate with cross functional team – from product management, engineering, learning & development, business development managers, and legal to produce effective marketing materials.
- Lead product launches, including campaign planning, content creation, and performance tracking
- Partner with sales and channel teams to drive demand generation and customer engagement
- Represent the voice of the customer in internal discussions and external communications
- Monitor KPIs and adjust marketing strategies to optimize performance and ROI of campaigns
- Effectively communicate with externally sourced vendors, suppliers and agencies to deliver marketing programs.
Requirements
Required
- Bachelor’s Degree in a related field or equivalent combined education and experience.
- Experience in B2B product marketing in a multinational organisation.
- Ability to think critically and systemically to develop effective strategies and achieve accountable business results.
- Excellent communication skills and creativity are critical.
- Ability to collaborate and influence in a matrix environment to effectively balance business, regional and functional priorities for win-win results.
- Ability to make decisions based on thorough analysis of factual information.
Preferred
- Bachelor's degree in Marketing, Business, or related curriculum, MBA preferred.
- International marketing experience preferred.
- Experience in technical, software or building controls product marketing.
