About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
About The Role
The Global Purpose Specialist’s mission is to grow meaningful partnerships with travel agents while bringing the company’s community tourism model to life. The role will drive business growth by combining strategic thinking with heart—offering hands-on support, product expertise and creative marketing that helps our partners thrive.
The ideal candidate will be located in the North of the UK as this role will cover that region and require travel throughout.
What you'll be doing:
Strategic Planning & Business Development
Build and execute thoughtful business plans to grow monthly and quarterly sales by deepening existing partnerships and uncovering new opportunities.
Collate market performance through insights such as G’s market share position and track these metrics over time.
Collaborate with agency partners to create campaigns that spark customer interest and turn inquiries into bookings.
Lead digital strategy efforts to boost the company’s presence across agency websites, social media and online platforms.
Keep Salesforce up to date with partner interactions and visit notes to support transparency, follow-up, and performance tracking.
Champion the company’s community tourism model in all partner conversations and co-marketing, making our purpose part of the story.
Work across teams and with partners to align sales efforts with our shared goal: changing lives through travel.
Identify new ways to elevate the company experience by listening to partner feedback and staying in tune with traveler trends.
Strengthen relationships with internal and external stakeholders to grow a network of purpose-driven partnerships.
Build relationships with key individuals within our focus agencies, including regional managers.
Customer Service & Partner Relations
Deliver standout service with empathy, professionalism, and heart — building trust with every interaction.
Handle booking questions and challenges calmly and confidently, always keeping the advisor and traveler experience in mind.
Create a partner experience that feels distinctly G — authentic, personal and driven by purpose.
Stay connected with agents through a mix of in-person visits, virtual meetings, calls and emails to keep relationships strong and active.
Represent the company at industry events, training and partner presentations.
Support regional marketing efforts that grow awareness and drive bookings across the travel advisor community.
Take the time to understand each partner’s needs and recommend trips that truly fit their clients — not just what’s available.
Own the solution when things go sideways, and show up with answers that keep agents feeling supported and confident.
Training & Knowledge Management
Lead engaging, story-driven training sessions that help agents confidently sell G Adventures trips and share what makes them truly unique.
Stay sharp on all things G — from product updates to trip highlights — always ready with accurate info and insider insight.
Share knowledge in a way that inspires, helping agents connect travelers to our purpose and the power of community tourism.
Support regional training efforts and ensure partner understanding aligns with our standards and trip styles across the board.
Innovation, Problem Solving & Decision-Making
Lead by example, living G’s core values in every interaction and helping foster a culture of positivity, curiosity and collaboration.
Help tell the story of our impact by sharing meaningful community outcomes tied to sales activity — keeping our purpose front and center.
Stay in step with industry standards and internal guidelines to support responsible, purpose-led selling.
Skills & Experience
Proven success in travel sales, especially within the agency or tour operator space.
Experience building smart, creative plans to grow business and hit sales goals.
Confident presenter with the ability to tell stories that inspire and sell.
Skilled with CRM tools like Salesforce and Trello and comfortable using digital platforms to stay organised and connected.
Able to influence, negotiate, and navigate complex partner relationships with heart and professionalism.
Experience shaping marketing or business plans that align with bigger-picture goals.
Clear communicator — written, spoken, virtual or in-person — with the ability to adapt to the audience.
What do we offer you?
Competitive salary commensurate with the role
Competitive benefits package
Birthday day off
Vacation time for you to recharge
Enhanced Parental Leave
Learning and growth opportunities
Employee Resource Groups
*Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
