The Channel Marketing Manager will design and execute international partner marketing programs, enhance partner onboarding, and drive revenue growth through collaboration and enablement activities.
Abnormal Security is seeking a dynamic and results-driven Channel Marketing Manager to join our growing Field & Channel Marketing team. In this role, you will lead the strategic development and execution of partner marketing programs that fuel international growth. You’ll be responsible for building scalable co-marketing initiatives, driving partner enablement, and developing onboarding experiences that accelerate time-to-value for new partners.
This role is perfect for someone who thrives in a high-growth environment, loves owning projects end-to-end, and is ready to uplevel the global impact of Abnormal’s partner ecosystem.
What You'll Do- Design and execute international channel marketing programs that drive pipeline and accelerate partner-sourced revenue.
- Develop scalable onboarding and enablement frameworks to set new partners up for success and ensure they are aligned with Abnormal’s GTM strategy.
- Lead quarterly partner enablement experiences, including webinars, virtual sessions, and partner sales kickoffs.
- Collaborate with channel team members to identify, recruit, and launch strategic partners in key regions.
- Manage and optimize the partner portal, ensuring an excellent partner experience, access to key resources, and ongoing content updates.
- Drive execution of co-marketing campaigns with top partners, including events, digital campaigns, joint content, and localised partner efforts.
- Coordinate the deployment of SPIFFs and incentive programs, ensuring smooth operations and alignment with regional goals.
- Work closely with content, field marketing, and global campaigns teams to ensure partner materials and messaging are consistent, timely, and aligned to the overall brand narrative.
- Track program impact and performance across enablement, engagement, and pipeline influence—bringing insights and recommendations to quarterly reviews.
What Success Looks Like
- Increased engagement and sourced pipeline from partner ecosystem
- Successful launch and ramp of newly onboarded partners in target regions
- Seamless delivery of quarterly enablement programs with measurable partner impact
- Scalable campaign frameworks that are repeatable and adaptable by region
- Strong alignment with partner sales, field marketing, and campaign teams
Must-Haves
- 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing
- Demonstrated ability to build and scale partner programs from the ground up
- Strong project management and cross-functional collaboration skills
- Comfortable managing competing priorities and multiple workstreams with precision
- An interest in growing within a fast-paced, high-growth cybersecurity environment
Nice-to-Haves
- Experience with tools like Salesforce, Impartner, Marketo, or WorkSpan
- Familiarity with partner personas (resellers, distributors, alliances, MSSPs)
- Experience supporting international go-to-market and regional marketing needs
- Background in event planning or campaign execution with partners
#LI-AA1
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
Top Skills
Impartner
Marketo
Salesforce
Workspan
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